The Right Priorities
Profit First
Successful MarketingThe Right Marketing & Budget for the Stage of Your Business
We identify the stage of your business (where you are) Discuss your sales and revenue goals (where you want to go) Develop the appropriate plan and budget to get to the next level.
What Stage of Business Are You In?
Top Marketing Challenges at Each Stage of Business
Business Stage
Top Challenges
Lifestyle Business:
$100k to $300k Annual Revenue
- 2/3/2024
- Owner + Assistant or Key Person
- Sales
- Fundamentals need a solid website education, Need lead flow going
- Minimum
- I’m trying to educate myself, not able to afford a lot, what should I do to build the best foundation
Steady Operator:
$300k to $1M Annual Revenue
Marketing beyond referrals and service delivery are the top priorities for these businesses.
They are typically run by an owner who really knows how to work their personal network and has built a team around them.
Toward the high end of this stage it is easy for these owners to think they’ve ‘made it’.
This owner needs to have at least one key person in their business who helps start to grow marketing capabilities, but finding an affordable digital marketing partner who helps focus mostly on volume lead generation is critical. This helps this business grow beyond the $1M annual revenue mark.
7 Figure Business:
$1M to $3M Annual Revenue
Making sure you have the right people on the team and marketing and sales systems are the top priorities for these businesses.
The owner has usually found a small leadership team for their company and starts to hand responsibility to these ‘department’ leaders – marketing, sales, service delivery, billing/finance.
From a marketing perspective, lead generation is still important, but now moving beyond the owner as the lead sales person means systems and processes need to be in place for bringing on sales talent.
These systems also need to measure everything that is going on in marketing and sales.
Toward the high end of this stage most owners start to be able to ‘think bigger’ and if successful can step outside the business and work on it, but still in it as well.
A fractional CMO, for example, can help keep marketing costs lower as growth occurs.
Growth Company:
$3Mk to $10M Annual Revenue
Defining the company’s culture, hiring and running omni-channel marketing campaigns are the top priorities for these businesses.
The owner has reached a level where they are now very clear on their vision and how department leaders’ goals are to help achieve that vision – marketing, sales, service delivery, billing/finance.
From a marketing perspective, lead generation is still important, but now running successful multi-channel (or omni-channel) marketing campaigns is critical.
A fractional CMO can help provide this guidance and is a partner to the Sales Manager.
During this phase, typically at about $4M to $5M in annual revenues, a Marketing Manager is also hired to help support the CMO.
The CRM that was set up in the 7 Figure stage is now used to track activity and results across all relevant channels.
- Paid advertising
- Organic search (SEO)
- Google Local Listings
- Review campaigns
- 3rd party marketing partners (like Angi)
- Yard signs
- Print advertising
- Print materials
- Local partnerships
- Radio
- Streaming TV Ads
The marketing at this stage is both external (for lead generation and sales enablement) and internal for culture development.
- Core marketing message
- Uniforms and swag
- Office, warehouse signage
- Internal ‘all hands’ meetings – typically quarterly
1 Percenters
$10M+ Annual Revenue
- 50+
- Executive Team
- Market Share
- Increase Market Share
- 3%-5%
- Looking for strategic advantage with precision campaigns
The timing of these business stages are not hard and fast rules, but should provide you with an indication of where your business is and what marketing challenges are around the next corner.
What Our Clients Are Saying
“I hired FANNIT to build me a website. 6 months after launch my company did an extra $750k in revenue because of the leads the website was driving. Now, we are going to do the rest of their program.”
Cole Thompson
West Edge Landscapes
“FANNIT’s services resurrected our business and made us a viable, productive company again. We are now stronger than ever. It felt like a miracle that FANNIT knew how to get New Life Rockeries back into the green.”
Bobby Dappen
New Life Rockeries
“We had an agency doing SEO, but were not moving up the rankings. I didn’t take too long to see the difference after FANNIT took over. The results are there!”
Daniel Dorn
Sta-Built Construction
“It’s been a great experience working with FANNIT. We don’t have the marketing specialists in our company and with these guys it just runs. ”
Roger Noriega
Vistascapes
“Working with Fannit for the last several years has been a wonderful experience! They’re great to work with and have helped us scale our business and provide valuable strategy and insight into how to achieve our goals.”
Liz Long
Carpet to Go
“Since working with FANNIT we’ve been able to book more appointments and get bigger jobs. We’ve had consistent growth, what more could I ask for.”
Mark Brown
Brown Building Contractors
“I didn’t know much about SEO marketing. From when we started, we’re probably 9X-10X since you guys FANNIT came on board. We’ve improved significantly.”
Bobby Bisharat
Aegis Construction
“We couldn’t have built our business without FANNIT. They’ve shown us how digital marketing works and have generated the local leads we’ve needed to keep our crews thriving.”
Julianne Sherman
Evergreen Window Cleaning & Home Maintenance
“Fannit transformed our Kingston Radon in just 5 months! Our Google maps traffic soared, and we now rank for 1,400 new keywords. Their services have significantly increased our leads and revenue.”
Stuart Trier
Kingston Radon
“With the new website FANNIT built, we feel much more confident going into new jobs we’re bidding on because it represents who we are extremely well. And people can find us online. FANNIT does great work.”
Dave Milne
Milne Electric & Technologies
“The SEO work FANNIT has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!”
Jason Sexton
On the Go Moving & Storage
“FANNIT helped another one of my clients turn things around. They reduced our marketing costs by 300%, increased lead volume by 70%, and increased our revenue by $7.7M.”
Jesse Stoddard
Attic Projects
“Fannit has taken excellent care of us, ensuring they understood our business, our budget, and our desire to grow. The investment we made was so worth it, the advice & execution of the strategy has led to remarkable revenue and profit growth.”
Jesse Timmons
Kingston Radon
“FANNIT has been great to work with from the beginning. The way they keep marketing accountable to sales is refreshing and their focus on reporting and tracking has allowed me to understand the impact my campaigns are having.”
Dan Rawls
Precision Tree Service
“FANNIT helped me with clean crawl’s marketing. We grew them like crazy. Great to work with and their process worked.”
Jesse Stoddard
Clean Crawls