How to Create a Marketing BudgetAverage Job Size
Marketing LeadershipRevenue Goals
How to Create a Marketing BudgetMarketing Goals

We Start By Identifying Your Business Stage

By understanding the stage your business is in we can identify some of the marketing challenges you are likely to be facing and help right size your digital marketing budget for the stage you want to get to.

  • BUSINESS STAGES
    New Employer
    Steady Operation
    7 Figure Business
    7 Figure Business
  • Annual Revenue Range
    $100 – $300k
    $300k – $1M
    $1 – 3M
    $1 – 3M
  • Typical Employee Size
    2 – 3
    4 – 10
    11 – 25
    26 – 100
  • People
    Owner + Assistant or Key Person
    One Team
    Multiple Teams & Leaders
    Management Team
  • Biggest Business Challenges
    Sales
    Marketing & Service Delivery
    People & Systems
    Leadership & Culture
  • Biggest Marketing Challenges
    Fundamentals Need a Solid Website Education
    Lead Generation 1 Channel Need a Trusted Resource
    Leads + Customer Community Multiple Channels Need CRM
    Sales Funnels Omni Channel Need Customer Community
  • Digital Marketing Budget Range (% of Revenue) * Budgets are determined by market entrance, revenue growth and profit goals
    N/A
    8% – 15%
    5% – 8%
    4% – 5%
  • Interest Signals. 
Reasons to Schedule a Discovery Call
    I’m trying to educate myself, not able to afford a lot, what should I do to build the best foundation
    We need more leads, we have a little budget, want someone we can trust
    We can generate leads and revenue, need leadership in what we need to do next, missing some key skillsets
    Have scaled up, missing a certain sill set, need to be more cost efficient to get better profits, unify systems and processes

Then, Define Your Sales & Marketing Goals

We use our proprietary Sales Goal Calculator to establish initial target goals for sales and marketing.

What You Need to Know

Why This Is Important

Revenue (Annual, Monthly)

When we know the revenue you have achieved over the last 12 months with your current marketing campaigns, we can establish a baseline.

Average Job Size

Knowing the average job size helps us determine how many jobs you are going to need to obtain over the next 12 months to hit your revenue goals.

Number of Jobs (Sales)

When we are all clear on how many jobs are needed at the average job size in order to obtain your revenue goals we can reverse engineer our marketing goals.

Sales Conversion Rate

This is the percentage of opportunities you get to close new business and how often you close it.

Leads / Appointments

These are the opportunities to make sales.

Lead Conversion Rate

When we bring traffic to your website and or landing pages with the digital campaigns we run, we want to estimate how well that traffic will convert into leads / appointments for your business.

Website Traffic – Marketing Campaign Goals

The marketing campaigns we recommend are designed to help fill the gap between your past 12 month revenue performance and your revenue / sales goals for the next 12 months.
Last, We Recommend Digital Marketing Campaign Strategies to Achieve Your Goals.

Schedule a Discovery Call Today to Review Your Goals

Learn how to go from where you are to achieving lasting success by starting with clear, data-based sales and revenue goals.