01 Identify Your Business Stage
It is critical to understand the stage of business you are currently in and where you want to take your business to. All our clients receive stage appropriate marketing campaigns.
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BUSINESS STAGESNew EmployerSteady Operation7 Figure BusinessGrowth Company1 Percenters
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Annual Revenue Range$100 – $300k$300k – $1M$1 – 3M$3 – 10M$10M+
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Typical Employee Size2 – 34 – 1011 – 2526 – 10050+
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PeopleOwner + Assistant or Key PersonOne TeamMultiple Teams & LeadersManagement TeamExecutive Team
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Biggest Business ChallengesSalesMarketing & Service DeliveryPeople & SystemsLeadership & CultureMarket Share
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Biggest Marketing ChallengesFundamentals Need a Solid Website Education, Need Lead Flow GoingLead Generation 1 Channel Need a Trusted ResourceLeads + Customer Community Multiple Channels Need CRMSales Funnels Omni Channel Need Customer CommunityIncrease Market Share
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Digital Marketing Budget Range (% of Revenue) Budgets are determined by market entrance, revenueMinimum8% – 15%5% – 8%4% – 5%3%-5%
Establish Sales & Revenue Goals
Having a target for our collective teams to hit is the first step to ensuring lasting success.