Search Engine Marketing (SEM)

Commanding the most visible area in Google can result in a massive lead generation boost and that’s exactly what working with a search engine marketing agency allows you to do.

Search engine marketing (SEM) is the practice of promoting your products and services through paid ads campaigns. Unlike organic traffic, SEM campaigns allow you to exclusively target keywords that are relevant to your business. This means that you’re able to drive more traffic that consists of engaged users to your landing pages.

With that said, choosing the right platform and setting the right ad budget requires an in-depth understanding of the different alternatives. At the same time, having extensive knowledge about how customer behavior changes when you start driving more qualified traffic can help you hit the ground running.

Fortunately, you don’t have to put additional pressure on your internal team to benefit from paid search engine marketing and run an SEM campaign. As an alternative, you can partner with a knowledgeable digital marketing agency that provides proven SEM services and is familiar with the current digital landscape.

Fannit is a search engine marketing company that specializes in creating SEM campaigns from the ground up. Our PPC management services consist of a methodical approach designed specifically to promote your business online and get results fast.

If you need help developing and implementing an SEM digital marketing strategy get in touch with us today and we’ll be glad to help.

Importance of Working with a Professional Search Engine Marketing (SEM) Agency

Digital marketing strategies have become the best way to reach consumers in virtually all industries. Search engine marketing (SEM) is one of the top methods to help you reach potential customers, along with search engine optimization (SEO), content marketing, social media marketing, and inbound marketing, among others.

But, like all of these digital marketing techniques, you need to have a profound experience with SEM in order to develop effective search engine marketing strategies.

This is where a search engine marketing consultant can be of great assistance.

Creating paid content is a unique process. They are among the oldest forms of paid advertising, so text-based ads that appear on search engines require a creative touch in order to be successful.

By hiring reliable search engine marketing services, you can enjoy the benefits of paid search campaigns, including more leads, better content creation in the form of relevant landing pages, and the use of cutting-edge tools to boost your digital marketing efforts.

How a Search Engine Marketing Agency Can Help Grow Your Business

Paid search campaigns can provide results immediately, if built correctly. This is no secret, which means that major paid SEM platforms like Google are very competitive. Finding SEM digital marketing services from a provider you can trust makes all the difference in this situation.

By partnering with a local search engine marketing services provider, you can boost your chances of success while ensuring that your ad spending is going to likely yield results immediately. There is no secret formula to succeed at search engine advertising.

As long as you have an SEM firm that performs competitor analysis, keyword research, and other essential tasks successfully, you’ll have a solid base that drives your paid search marketing efforts to success.

Let’s take a look at some of the benefits of partnering with the best search engine marketing company in your area.

Engage the Target Audience Right Away

Consumers behave differently when interacting with paid ads. It’s a known fact that most search engines contain paid advertising, so individuals that click on these ads understand that they are reacting to a brand promotion campaign.

Because of this, prospects will pay close attention to your content. By partnering with an SEM agency, you can help accelerate the process, gain a better understanding of your audience and ultimately get more customers.

Boost Brand Awareness

Paid search engine marketing solutions are often used to drive conversions and sales. But, search advertising campaigns are also a great way to boost brand awareness. The best part is that these two goals can be achieved simultaneously.

While possible, it’s important to note that conversion-driven paid search advertising campaigns that also build brand reputation are more complex in nature. It’s easy to overwhelm audience members, but an experienced SEM agency that provides comprehensive managed search engine marketing services can help you maneuver this challenge successfully.

There are many alternatives in terms of search engine marketing companies, so choose an SEM agency that has a good track record and a reputation for driving real business growth.

Target Ads By Location and Other Variables

One of the biggest advantages that all pay-per-click (PPC) campaigns offer over a content marketing or local SEO strategy is the ability to target ads.

In addition to the terms that online consumers use to search for your products and services, you can also limit the number of prospects that see your ad based on many variables. This includes location, gender, age group, and preferences, among other options.

Setting the right targeting options is not always straightforward. Widen the scope too much and you’ll run through your budget without getting results. If you narrow it down excessively, you’ll end up with a monthly report that shows almost no activity.

Working with a search engine marketing company is a great option. Agencies like Fannit can analyze campaign data, set the right targeting, coordinate with the web development team, and handle all other necessary responsibilities.

Design and Create Ads Quickly and Easily

Besides the actual ads, a successful lead generation SEM campaign needs to include landing pages, forms, and other unique elements. If you plan to target other search engines besides Google, you also have to adapt your content to every platform.

Even if you opt for the same platform and choose a slightly different format, you may need to adjust your content. For example, the adverts that appear on Google shopping ads versus normal text ads.

The good news is that search engine marketing consultants are aware of these nuances. Not only this, but search engine marketing consulting firms usually have a set of resources that help them accelerate the process and take on bigger projects without compromising quality.

Optimize Live Content at No Extra Cost

Search engine marketing campaigns can be updated at no extra cost by the campaign manager. This is similar to most other forms of digital marketing, where companies can adjust the materials they publish.

SEM, however, offers a unique challenge because it requires the adjustment of landing pages, ads, and other elements. If kept in-house, changing landing pages may incur a fee assuming that the programming is outsourced to a specialist.

An SEM company can take care of all required website and ad changes without incurring additional charges. Just make sure to partner with an SEM digital marketing agency that provides these adjustments as part of their paid search services.

Drive Engaged Traffic to Your Website

One of the reasons why Google search results have become a great place to promote your services is that people are usually looking for something specific when running a search. It’s the reason why SEO companies focus so much on driving organic traffic.

Fortunately, the best search engine marketing companies can also help you get engaged users to your site through paid search SEM ads. This form of PPC advertising is extremely effective and the right SEM company will know what targeting adjustments and other changes to make in order to get engaged users on your site.

Leverage Performance-Based Campaigns

Although it consists of paid search ads, it’s important to note that SEM and PPC advertising in general is very different from traditional marketing.

Paid search marketing is performance-based. This means that you only have to pay whenever a user clicks on your ad and visits your page. If a user simply sees your ad on the search results, you won’t incur any charges.

This depends on the type of ad you choose in your Google Ads account, but a knowledgeable consultant can easily verify this and ensure that your paid search marketing campaign produces the best results.

Search engine marketing agencies charge for their management services, but the boost in campaign profitability usually eclipses this investment.

Compete with Leading Companies

Search engine marketing has greatly leveled the advertising playing field. With the right campaign, local companies and small ecommerce businesses can compete toe to toe with leading brands.

Search engine marketing agencies have reduced the gap even more as these firms can help small businesses dominate the search results with content above the fold.

Test Variables and Measure Your Results

The key to claiming the best paid spots in search engines is to test and adjust your content constantly. That said, simply developing the right testing approach can take several tries and most companies can’t afford to spend a large chunk of their budget experimenting.

Our SEM digital marketing experts leverage proven testing mechanisms to uncover the best approach and aid the web development team during the landing page creation process.

Our Search Engine Marketing Expertise

If you are looking for “search engine marketing near me” then Fannit is here to help.

Google is the leading search platform on the planet. But, our experience in digital marketing has taught us that other platforms can also offer a profitable channel for companies in certain industries. This is the reason why our search engine marketing consulting services can include both Google Ads and Microsoft Ads, the successor of Bing Ads.

Google Ads

Our team has been creating successful Google Ads campaigns for more than a decade. In addition to keeping the search engine requirements in mind, we also have experience crafting creative ads that stand out from the crowd, deliver value, and boost user engagement.

Find out more about our Google advertising services and how we can tailor them to your needs by scheduling a consultation with our team.

Microsoft Ads (Formerly Bing Ads)

Many search engine marketing agencies avoid working with Microsoft Ads because they haven’t found success with it.

Not Fannit.

Our marketing agency specializes in effective ways to promote your goods and Microsoft Ads may very well be that solution.

Learn about Microsoft Ads and how we build winning campaigns by contacting our specialists.

Partner with FANNIT for Best Quality Search Engine Marketing Services

Fannit provides comprehensive professional search engine marketing services that are suitable for local businesses of all sizes.

In simple terms, we take an organized approach that enables us to understand your business and your goals. Our team also familiarizes itself with your audience, plus we work with you to determine your campaign goals and ensure that they’re met in the shortest possible timeline.

We tailor our managed search engine marketing services based on the requirements and goals of each one of our clients. As part of our package, our clients can enjoy:

Keyword Research and Competitor Analysis

Thorough keyword research and competitive analysis to build the best possible campaigns.

Our experts use a combination of leading tools that allow them to determine what pages and campaigns provide the best results for competitors. We use this process to identify the most profitable campaign strategies, which we replicate in your ads. This allows us to achieve faster results than conventional trial-and-error approaches.

Ad and Landing Page Development

Attractive and engaging ads and landing pages that are developed quickly by professionals.

The pages that users visit after clicking on your ad will determine the success of your campaigns. If the page is slow, doesn’t have an attractive design, or is otherwise underwhelming, users will likely move on to the next company.

Our team can ensure that this is not the case and guarantee that all your content is created by experienced professionals.

Account Setup and Tracking Implementation

Hassle-free account setup, Google Analytics installation, and all other necessary tasks.

The platforms used to run campaigns are essential, but they are not the only tools you need to leverage. At Fannit, we ensure that your website has all the necessary tools to track your performance, identify trends, and make adjustments that produce better results.

Campaign Launching and Monitoring

Once all the content and optimization schedules are ready, our team will launch your ads and start measuring results. The first few hours and days of all campaigns are essential to their success. So, our team will keep a close eye on your ads during this period and ensure that everything is running smoothly.

Ad Performance Analysis and Optimization

Extensive monitoring and effective customization every time.

The campaign optimization process is essential in all forms of PPC, including SEM. During this process, our team of experts analyzes the results obtained using Google Analytics or similar tracking tools and adjusts different variables in order to get a higher number of conversions.

Why Choose FANNIT as your Top Search Engine Marketing Agency Service Provider?

Building a campaign from scratch, analyzing monthly reports, installing the right supporting platforms, and ensuring that every landing page provides the best results is a full-time job. This is especially true if you opt for multiple campaigns and don’t have a website development team in-house.

The good news is that Fannit is a full-service SEM digital marketing agency that can handle all parts of your paid search engine marketing efforts. Our team consists of experienced consultants and strategists as well as supporting specialists that focus on web design, competitor research, and other essential tasks.

To learn more about working with Fannit and the advantages we can bring through SEM, contact us today and our team will be glad to help.