This Ebook will teach you the tricks to manage an effective paid search campaign.

It’s been said that there are two types of people in this world – those who click on ads, and those that don’t.

Many firmly believe that these two types of people are divided about 50/50 when it comes to selecting display search results.

While this may have been true in years past, it isn’t anymore.

These days, people looking for a product or service click on ads twice as often as organic listings. Nearly 64.4% of people are now willing to click on a Google Ad when looking to buy an item or service online.

In this guide you will learn:

  • The importance of quickly identifying high and low performing keywords and campaign iterations
  • Lead targeting
  • How to incorporate landing pages and iterate for better campaign results
  • Best practices for discovering high-performance, long-tail keyword opportunities
  • How to accurately measure the performance of each ad, and more!

Fill out the form below to grab your free copy and start optimizing your paid search campaign for driving cost-effective leads!


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