The Challenge: Great canvassing team, but no digital marketing in place to scale

Aegis Construction Group (AKA Aegis Roofing) came to us from a referral and were already a 7 figure business, but they wanted to scale to multi-7 figure business by adding digital marketing to dominate the local Chicago-area neighborhoods.

We knew Aegis already had an amazing local canvassing program, but they did not leverage local digital marketing to layer on

Simple, Cost Efficient Website That Increased Lead Conversion

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+1,900 Lead Volume
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+11.3% Lead Conversion Rate
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$800K+ Sales Increase

Consistent Traffic Volume

Roofing

Higher Lead Conversion

Roofing
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“I hired FANNIT to build me a website. 6 months after launch my company did an extra $750k in revenue because of the leads the website was driving. Now, we are going to do the rest of their program.”

Cole Thompson
Cole Thompson

West Edge Landscapes

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“FANNIT’s services resurrected our business and made us a viable, productive company again. We are now stronger than ever. It felt like a miracle that FANNIT knew how to get New Life Rockeries back into the green.”

Bobby Dappen
Bobby Dappen

New Life Rockeries

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“We had an agency doing SEO, but were not moving up the rankings. I didn’t take too long to see the difference after FANNIT took over. The results are there!”

Daniel Dorn
Daniel Dorn

Sta-Built Construction

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“It’s been a great experience working with FANNIT. We don’t have the marketing specialists in our company and with these guys it just runs. ”

Roger Noriega
Roger Noriega

Vistascapes

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“Working with Fannit for the last several years has been a wonderful experience! They’re great to work with and have helped us scale our business and provide valuable strategy and insight into how to achieve our goals.”

Liz Long
Liz Long

Carpet to Go

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“Since working with FANNIT we’ve been able to book more appointments and get bigger jobs. We’ve had consistent growth, what more could I ask for.”

Mark Brown
Mark Brown

Brown Building Contractors

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“I didn’t know much about SEO marketing. From when we started, we’re probably 9X-10X since you guys FANNIT came on board. We’ve improved significantly.”

Bobby Bisharat
Bobby Bisharat

Aegis Construction

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“We couldn’t have built our business without FANNIT. They’ve shown us how digital marketing works and have generated the local leads we’ve needed to keep our crews thriving.”

Julianne Sherman
Julianne Sherman

Evergreen Window Cleaning & Home Maintenance

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“Fannit transformed our Kingston Radon in just 5 months! Our Google maps traffic soared, and we now rank for 1,400 new keywords. Their services have significantly increased our leads and revenue.”

Stuart Trier
Stuart Trier

Kingston Radon

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“With the new website FANNIT built, we feel much more confident going into new jobs we’re bidding on because it represents who we are extremely well. And people can find us online. FANNIT does great work.”

Dave Milne
Dave Milne

Milne Electric & Technologies

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“The SEO work FANNIT has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!”

Jason Sexton
Jason Sexton

On the Go Moving & Storage

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“FANNIT helped another one of my clients turn things around. They reduced our marketing costs by 300%, increased lead volume by 70%, and increased our revenue by $7.7M.”

Jesse Stoddard
Jesse Stoddard

Attic Projects

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“Fannit has taken excellent care of us, ensuring they understood our business, our budget, and our desire to grow. The investment we made was so worth it, the advice & execution of the strategy has led to remarkable revenue and profit growth.”

Jesse Timmons
Jesse Timmons

Kingston Radon

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“FANNIT has been great to work with from the beginning. The way they keep marketing accountable to sales is refreshing and their focus on reporting and tracking has allowed me to understand the impact my campaigns are having.”

Dan Rawls
Dan Rawls

Precision Tree Service

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“FANNIT helped me with clean crawl’s marketing. We grew them like crazy. Great to work with and their process worked.”

Jesse Stoddard
Jesse Stoddard

Clean Crawls

How We Drove Results

The Solution:

FANNIT designed a very clean and professional looking website that matched the brand experience of top customers – people buy from people like them. Along with the basic information provided by the client, we made sure the structure and technical set up of the website contained the SEO elements to provide a foundation for a more “findable” site.

From zero foundational elements of SEO and no traffic we also began providing backlinks to give the new site the popularity signals it needed to send to search engines. Their brand is now findable where as before it was not.

The Strategies That Delivered Marketing Success

  • Website Design: We created a very simple, but professional looking design that we guarantee increases lead conversion – and it has. It’s all about improving lead conversion and being found in local searches.
  • Local SEO: We post on Google Local Listings each month and this provides an engagement signal to Google and is a key local ranking factor.
  • Backlink Building (Off-Site SEO): We create a few high quality backlinks each month to improve the authority and popularity signals Google looks for to rank this local service contractor.
  • Google Local Service Ads: This is an easy win for our Clients and we are able to have Aegis be a Google Guaranteed vendor for roofing in their targeted neighborhoods near Chicago.
  • Meta Ads: We know consumers spend a lot of time on Meta and we leverage this by running seasonal ads.

We collaborated with the owner of Aegis Construction to establish the Ideal Customer Profile (ICP) and core messaging, along with the value of their services and the unique benefits of working with them.

Ready to grow your roofing contractor business?

Let’s talk about how we can help you build your roofing business —just like we did for Aegis Construction Group?