The Challenge: Feeling stuck after decades of business and needing direction to grow to 7 figure business

B&D Rockeries (now New Life Rockeries) was at a dead end—stuck with little to no business coming in and no idea how to turn things around. They needed a partner who knew their industry, someone who had “been there, done that” in hardscape construction and could guide them through the chaos of digital marketing. Leads were almost nonexistent, and the company was facing a critical need to generate real, measurable growth.

Enter FANNIT. We didn’t promise magic; we promised a process—a systematic approach designed to grow the business step by step. We started where they were, adding the right tactics as they could afford them, and driving results every step of the way

Fresh Website Design That Converts Leads

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+1200% Lead Volume
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+3.1% Lead Conversion Rate
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$1.3M Sales Increase

More Leads!

Hardscape & Landscape Construction

Better Lead Sources

Hardscape & Landscape Construction
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“I hired FANNIT to build me a website. 6 months after launch my company did an extra $750k in revenue because of the leads the website was driving. Now, we are going to do the rest of their program.”

Cole Thompson
Cole Thompson

West Edge Landscapes

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“FANNIT’s services resurrected our business and made us a viable, productive company again. We are now stronger than ever. It felt like a miracle that FANNIT knew how to get New Life Rockeries back into the green.”

Bobby Dappen
Bobby Dappen

New Life Rockeries

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“We had an agency doing SEO, but were not moving up the rankings. I didn’t take too long to see the difference after FANNIT took over. The results are there!”

Daniel Dorn
Daniel Dorn

Sta-Built Construction

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“It’s been a great experience working with FANNIT. We don’t have the marketing specialists in our company and with these guys it just runs. ”

Roger Noriega
Roger Noriega

Vistascapes

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“Working with Fannit for the last several years has been a wonderful experience! They’re great to work with and have helped us scale our business and provide valuable strategy and insight into how to achieve our goals.”

Liz Long
Liz Long

Carpet to Go

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“Since working with FANNIT we’ve been able to book more appointments and get bigger jobs. We’ve had consistent growth, what more could I ask for.”

Mark Brown
Mark Brown

Brown Building Contractors

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“I didn’t know much about SEO marketing. From when we started, we’re probably 9X-10X since you guys FANNIT came on board. We’ve improved significantly.”

Bobby Bisharat
Bobby Bisharat

Aegis Construction

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“We couldn’t have built our business without FANNIT. They’ve shown us how digital marketing works and have generated the local leads we’ve needed to keep our crews thriving.”

Julianne Sherman
Julianne Sherman

Evergreen Window Cleaning & Home Maintenance

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“Fannit transformed our Kingston Radon in just 5 months! Our Google maps traffic soared, and we now rank for 1,400 new keywords. Their services have significantly increased our leads and revenue.”

Stuart Trier
Stuart Trier

Kingston Radon

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“With the new website FANNIT built, we feel much more confident going into new jobs we’re bidding on because it represents who we are extremely well. And people can find us online. FANNIT does great work.”

Dave Milne
Dave Milne

Milne Electric & Technologies

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“The SEO work FANNIT has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!”

Jason Sexton
Jason Sexton

On the Go Moving & Storage

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“FANNIT helped another one of my clients turn things around. They reduced our marketing costs by 300%, increased lead volume by 70%, and increased our revenue by $7.7M.”

Jesse Stoddard
Jesse Stoddard

Attic Projects

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“Fannit has taken excellent care of us, ensuring they understood our business, our budget, and our desire to grow. The investment we made was so worth it, the advice & execution of the strategy has led to remarkable revenue and profit growth.”

Jesse Timmons
Jesse Timmons

Kingston Radon

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“FANNIT has been great to work with from the beginning. The way they keep marketing accountable to sales is refreshing and their focus on reporting and tracking has allowed me to understand the impact my campaigns are having.”

Dan Rawls
Dan Rawls

Precision Tree Service

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“FANNIT helped me with clean crawl’s marketing. We grew them like crazy. Great to work with and their process worked.”

Jesse Stoddard
Jesse Stoddard

Clean Crawls

The Strategy: Building a Digital Foundation for Growth

1. Laying the Groundwork: SEO, Paid Ads, and Reviews

We provided B&D with a solid digital foundation, including an SEO, targeted paid advertising, and a Google review campaign to help build trust and drive leads.

2. Rebranding for Conversion with New Website Design

The existing website wasn’t showcasing B&D’s work effectively. We gave the brand a facelift with a fresh website design that brought their beautiful imagery to life. The new site not only attracted more visitors but also converted that traffic into valuable leads.

3. Implementing a CRM to Drive Sales and Measure ROI

To take lead conversion to the next level, we implemented a CRM system, bringing in speed-to-lead automation for quick appointment bookings, sales pipeline tracking, and automated follow-ups. This gave B&D the tools they needed to track their growth and see the direct ROI of their marketing efforts.

Campaigns That Drove Results

  1. SEO Ranking Strategy targeting ideal landscaping clients for organic lead generation.
  2. PPC Strategy to reach potential customers with the highest buying intent.
  3. Website Design & Messaging focusing on B&D’s impressive work to drive conversions.
  4. Offer-Driven Traffic Optimization to bring qualified leads directly to the business.

SEO-Optimized URL Structure to improve search engine crawlability and rankings.By focusing on these key tactics, FANNIT helped B&D Rockeries not only get “unstuck” but also learn how to grow and thrive during every stage of their business. With our guidance, they gained the leads and reps needed to become stronger than ever.

Ready to take your hardscape construction business to the next level?

Let’s talk about how we can create a customized, systematic approach to your growth—just like we did for B&D Rockeries