The Challenge: Working with a new CMO to achieve aggressive revenue goals

Clean Crawls is one of the top attic and crawl space cleaning and insulation installers in the Pacific Northwest.

A new CMO was hired and had some very aggressive growth goals. He brought in FANNIT to help with their digital marketing campaigns. Specifically, they were lagging behind in online search traffic.

We know that organic search traffic in the attic and crawl space niche is the least expensive on a per lead basis and converts sales at a higher rate too. So, we knew if we could dramatically increase traffic to the website

Refreshed Website Design that Addressed Top Customer Concerns

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+1700 Lead Volume
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+14.2% Lead Conversion Rate
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$8.5M Sales Increase

Organic Traffic Growth!

Attic & Crawl Space

Online Popularity & Authority

Attic & Crawl Space
testimonial star

“I hired FANNIT to build me a website. 6 months after launch my company did an extra $750k in revenue because of the leads the website was driving. Now, we are going to do the rest of their program.”

Cole Thompson
Cole Thompson

West Edge Landscapes

testimonial star

“FANNIT’s services resurrected our business and made us a viable, productive company again. We are now stronger than ever. It felt like a miracle that FANNIT knew how to get New Life Rockeries back into the green.”

Bobby Dappen
Bobby Dappen

New Life Rockeries

testimonial star

“We had an agency doing SEO, but were not moving up the rankings. I didn’t take too long to see the difference after FANNIT took over. The results are there!”

Daniel Dorn
Daniel Dorn

Sta-Built Construction

testimonial star

“It’s been a great experience working with FANNIT. We don’t have the marketing specialists in our company and with these guys it just runs. ”

Roger Noriega
Roger Noriega

Vistascapes

testimonial star

“Working with Fannit for the last several years has been a wonderful experience! They’re great to work with and have helped us scale our business and provide valuable strategy and insight into how to achieve our goals.”

Liz Long
Liz Long

Carpet to Go

testimonial star

“Since working with FANNIT we’ve been able to book more appointments and get bigger jobs. We’ve had consistent growth, what more could I ask for.”

Mark Brown
Mark Brown

Brown Building Contractors

testimonial star

“I didn’t know much about SEO marketing. From when we started, we’re probably 9X-10X since you guys FANNIT came on board. We’ve improved significantly.”

Bobby Bisharat
Bobby Bisharat

Aegis Construction

testimonial star

“We couldn’t have built our business without FANNIT. They’ve shown us how digital marketing works and have generated the local leads we’ve needed to keep our crews thriving.”

Julianne Sherman
Julianne Sherman

Evergreen Window Cleaning & Home Maintenance

testimonial star

“Fannit transformed our Kingston Radon in just 5 months! Our Google maps traffic soared, and we now rank for 1,400 new keywords. Their services have significantly increased our leads and revenue.”

Stuart Trier
Stuart Trier

Kingston Radon

testimonial star

“With the new website FANNIT built, we feel much more confident going into new jobs we’re bidding on because it represents who we are extremely well. And people can find us online. FANNIT does great work.”

Dave Milne
Dave Milne

Milne Electric & Technologies

testimonial star

“The SEO work FANNIT has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!”

Jason Sexton
Jason Sexton

On the Go Moving & Storage

testimonial star

“FANNIT helped another one of my clients turn things around. They reduced our marketing costs by 300%, increased lead volume by 70%, and increased our revenue by $7.7M.”

Jesse Stoddard
Jesse Stoddard

Attic Projects

testimonial star

“Fannit has taken excellent care of us, ensuring they understood our business, our budget, and our desire to grow. The investment we made was so worth it, the advice & execution of the strategy has led to remarkable revenue and profit growth.”

Jesse Timmons
Jesse Timmons

Kingston Radon

testimonial star

“FANNIT has been great to work with from the beginning. The way they keep marketing accountable to sales is refreshing and their focus on reporting and tracking has allowed me to understand the impact my campaigns are having.”

Dan Rawls
Dan Rawls

Precision Tree Service

testimonial star

“FANNIT helped me with clean crawl’s marketing. We grew them like crazy. Great to work with and their process worked.”

Jesse Stoddard
Jesse Stoddard

Clean Crawls

How We Drove Results

The Solution: Build Local Online Authority to Get Dramatic Increas in Traffic

FANNIT created a simple, but powerful website design that increased the percentage of leads that converted into sales opportunities.

We established a foundation of organic search traffic, lead conversion and sales performance. We also extensively researched local markets, and developed a local SEO strategy that we knew could drive traffic, generate leads, and help grow sales – it did. Each campaign we deployed was carefully tracked and reported on so we knew how it was impacting Clean Crawls’ success.

The Strategies That Delivered Marketing Success

  • Website design project: We modernized the website design and streamlined the interaction on mobile devices to drive higher lead conversion of the traffic hitting the site.
  • Local SEO Expansion: Once the new design was live we built a fundamental foundation for local searches across multiple markets. We also instituted blogging on topics ideal customers were searching for online. This helped us build authority on these topics.
  • Backlink Building (Off-Site SEO): Created quality backlinks related to key topics getting searched locally so search engines could identify the domain as authoritative for online searches.
  • On-Site SEO Enhancements: We enhanced the site content, structure, and optimized for the keywords that we knew were being searched in high volumes to increase local organic search traffic dramatically.
  • Conversion Rate Optimization: As larger volumes of organic traffic began to visit the site, we made sure to monitor user engagement and enhanced site design to increase lead conversion.

We worked directly with company leadership on monthly and quarterly performance and planning calls where we reviewed relevant and clear reporting. This was important in our partnership because it helped us know when to adjust our campaign tactics based on seasonality of this business.

Ready to grow your crawl space cleaning and insulation contractor business?

Let’s talk about how we can help you build your moving & storage business —just like we did for Clean Crawls.