Organic marketing is an effective way to drive traffic to your business site, but there are many different search engine optimization (SEO) metrics you need to monitor.
In simple terms, metrics for SEO are the statistics that help you determine the performance of your organic marketing efforts.
There are many different trackers that allow you to document and analyze the results you get from your SEO efforts. For example, you’ll be able to see how many links you have ranked on relevant search engine results pages (SERPS), how much organic traffic you drive, and the percentage of users that become customers.
With the above in mind, there are dozens upon dozens of statistics that you can track. Therefore, you need to figure out what organic landing page metrics you’ll need to monitor to measure your success.
In this article, we’ll go over our picks for the top 9 SEO statistics. All these metrics can be tracked using tools like Google Analytics, but we’ll share the best platforms to monitor your pages at the end of this article.
Importance of SEO Metrics
Before going over our list of important SEO metrics, let’s take a moment to discuss the importance of tracking the right statistics.
Unlike traditional forms of advertising, you can collect a huge amount of accurate information from all parts of your SEO strategy. These data points help you determine your search, understand how to get your pages indexed, and see your positional changes in your target visibility keyword rankings.
Not only this, but a solid metrics SEO strategy will help you understand the most important part of your campaign: how much revenue you’re generating through your organic search strategy and what you need to do to mimic its success everywhere else.
Here it’s important to note that every company needs to track a unique set of key metrics. SEO can be adapted to any type of business, but it needs to be adjusted accordingly.
This means that corporations need to track enterprise SEO metrics, while small businesses should focus on local organic digital marketing statistics.
Most Important SEO Statistics
Many use SEO metrics to track performance, but they actually have a functional application as well. SEO performance metrics can help you complete practical tasks. For example, changing the page layout in certain parts of your site to boost engagement metrics.
But, to achieve the above, you’ll need to monitor the success of your SEO strategies by tracking the right metrics using reliable tools.
Here are our 9 picks for the most important metrics for SEO success.
1. Organic Traffic
Out of all SEO metrics to measure, organic traffic may be the simplest to understand.
In short, this statistic measures how much search traffic you drove to your site using organic means. There are a few different variables that impact this metric, but keywords with a higher search volume can help you get more traffic on your site.
The key here is to find relevant keywords that also have high volumes on Google searches.
Click-through rate or CTR is among the most common SEO measurement metrics. Just like in PPC campaigns, CTR reveals the percentage of customers that visited your site so
2. Organic CTR (Click-Through Rate) – it’s actually one of the top SEO metrics.
Now, CTR is not a wholesome metric. It’s a great way to figure out if your metadata is engaging enough. But, you’ll need to monitor a wide range of additional statistics using your local SEO metrics checker to get a comprehensive view of your campaign performance.
3. Engagement Metrics – bounce rate, time on site, and pages per visit
There are many metrics that help measure engagement. That said, these key SEO metrics can change depending on the target audience, industry, and other variables.
A few SEO visibility search metrics that also help measure engagement include:
- Bounce Rate
- Top Exit Pages
- Number of Landing Pages Visited
- Session Duration
- Interactions with Site Content like forms and other SEO metrics
4. Keyword Rankings
We mentioned the importance of volume, but you should also track keyword rankings to make sure your pages are actually improving their positioning.
This is among the most common SEO reporting metrics, so if you work with an agency you can expect to see it in your search analytics report.
5. Authority Metrics(DA/TF)
Domain authority (DA), page authority, trust flow (TF), and domain rating (DR) are some of the authority indicators that help determine your search results rankings. These are not available through Google Analytics, so you’ll need to use a more advanced tool to track all these SEO metrics.
6. New Backlinks and Referring Domains
Out of all the SEO metrics that matter, new backlinks and referring domains may show the most value.
As the name suggests, new backlinks measure the number of new sites now pointing to your content. Having backlinks from multiple pages is good, but you also need to ensure that these sites are reputable.
Google Search Console shows how many backlinks you have and where they are coming from. But, you should evaluate the metrics of any particular page you don’t recognize and make sure that you only have quality websites linking to your pages.
7. Page Speed and Core Web Vitals
Google On-page SEO metrics are statistics that are located directly on your site, so they are under your control. Yet, search engines use these to determine your ranking and, in turn, how much organic search traffic you get.
Core web vitals may be the single most important SEO metric. But, you’ll also have to measure additional variables like
- Page Speed or Average Page Load Time
- Bounce Rate
- Pages Per Session
8. Organic Conversions
You have to track organic conversions because they tell you how many visitors become qualified leads. Depending on your setup, you can even measure conversions as sales, so that you know exactly how much business you’re getting from Google search organic traffic.
9. Crawl Errors
Crawl errors are a great statistic, but it’s not often found in best SEO metrics lists.
The reason for this is that it’s a pretty technical SEO metric, but it’s essential nonetheless. It measures the number of errors that Google bots encounter when reading your site.
In simple terms, when bots can’t read your content it means that Google doesn’t have all the necessary information to give you a fair ranking. So, it’s essential to fix these right away!
SEO Metrics Tools
Now that we’ve gone over the SEO metrics definition, let’s go over the platforms you can use to monitor these statistics.
Here are the SEO metrics tools we recommend at Fannit.
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- SurferSEO
Conclusion
Understanding the latest search metrics essentials is crucial to keeping your content optimized. But, as long as you keep track of the right statistics using reliable tools, you’ll be able to adjust your campaigns and improve their performance.
To learn more about working with a knowledgeable marketing agency, contact Fannit today.
