As a dealership owner, your main goal is to get RV leads and generate as many monthly sales as possible. To achieve this you need to use the best promotion tools at your disposal. Digital marketing is, without a doubt, the best way to promote your business, but building online campaigns can represent a significant challenge.
Building a solid online presence is essential, but there are dozens of different online marketing platforms you can opt for. In addition to choosing the right marketing mix, you also need to ensure that your campaigns work seamlessly together to produce as many leads as possible.
At Fannit, we’ve helped many RV dealerships across the US generate leads online for the last decade. In this article, we’ll go over the types of potential customers that RV dealerships usually look for and the techniques that Fannit uses to help these businesses generate leads online.
What Types of Leads Do RV Dealerships Look For?
In the past, getting leads for an RV dealer was all about increasing foot traffic. Today, consumers research products online before making a purchase, so dealerships need to adjust their lead generation mechanisms to reach their desired audiences.
With the above in mind, it’s also important to consider new emerging markets for RV dealerships. While three and four-member households have been a cornerstone for RV lead generation, couples, young families, empty nesters, and even singles have also become attractive audiences for dealerships.
The key is to find the best combination of techniques that allow you to build a quality website for your customers, drive traffic, and transform visitors into leads through contact forms as well as other features.
How FANNIT Can Help to Generate RV Leads for Dealerships:
The team at Fannit uses a collection of digital methods to help RV dealers attract more users and register more contact form conversions.
Here are some of the techniques that Fannit leverages to generate leads for RV dealers.
Local Search Engine Optimization (SEO)
Search engine optimization has become a pillar of online marketing, but RV dealers need to tweak this technique and focus on their local markets. Besides having a website, monitoring its performance, and taking care of all forms of basic optimization, you also need to follow local SEO best practices.
Local SEO can help you claim the top rankings in relevant search engine searches performed specifically in or about your service areas. Fannit ensures that your website as well as all other elements are properly optimized and that your Google My Business profile inspires confidence in your brand.
Email Marketing
Email marketing is another must-have technique when it comes to RV online marketing. In addition to boosting returning traffic, an effective email campaign dramatically increases your RV advertising machine’s return on income (ROI) thanks to the number of additional leads it generates.
Branding and Tone
Your company’s branding and the overall perception that your audience has are both crucial when it comes to all customer-facing interactions, especially during lead generation.
Fannit can help you take control of your company’s narrative, respond to customer feedback effectively, and create a custom strategy to help potential customers discover your brand while converting them into leads.
Website Design
Your company website should operate as the central hub of your marketing campaigns. Potential customers see your website as a direct reflection of the quality of your service, so you need to have a custom site that features a responsive design, a solid link profile, and prominent contact features.
Fannit can design a tailored RV website that is fast and delivers an overall great customer experience. Our RV site designs include a gallery that can help you promote the vehicles in your lot and give your customers an accurate description of each rig.
Targeted Marketing
The internet is a great place to attract local leads, but you need to target your campaigns in order to get the best results. If not, you’ll end up attracting a lot of users outside of your service area or individuals who are not from your ideal demographic.
This is where Fannit’s targeted marketing techniques come in.
Campaign targeting takes different shapes depending on the technique being used. Paid campaigns on PPC platforms allow you to filter the users who see your ads based on their location, age, and other demographic data. Organic campaigns require precisely-placed local keywords as well as control of local directory profiles and other local resources.
Pay-Per-Click (PPC) Campaigns
PPC platforms like Google Ads provide one major advantage over organic methods: immediate results.
But, crafting a successful lead generation campaign can be tough, especially for marketers that don’t have experience. The good news is that Fannit has years of experience developing PPC lead generation campaigns specifically for RV dealers.
Paid Social Media Advertising
Although it’s technically a form of PPC, paid social media advertising needs its own independent strategy. Consumers behave differently when they access social media networks so RV dealers need to adjust their paid content to align more with these users. Fannit understands how to make these adjustments and create paid content that engages potential leads before sending them to your website.
Social Media Promotion
Social media networks have become powerful sales platforms for RV owners, so building a loyal following is just the beginning.
That said, social media users take a lot more nurturing than other channels, so RV dealerships need to create content for the different stages that these potential leads go through. Our team of social marketers can help you develop engaging posts and promote content that Sends interested users to the most relevant pages on your site.
Video Content
Have you ever created a marketing or sales video to promote your brand? If not, you may be neglecting one of the best resources you have available.
Consumers love visual content, to the point that rich media resources can be used for much more than promoting a single sale or event. Consumers respond extremely well to this type of content and platforms like YouTube can help you distribute your marketing materials without requiring a huge investment.
Videos can help you cultivate your brand, showcase your RVs, and drive a higher number of website leads. Just make sure to work with a marketing expert that has experience creating visual lead generation content for RV dealers.
Want to Generate More Leads Through Your Site? Our Team of RV Marketers is Here to Help
Generating leads consistently through online channels can be challenging, especially for growing dealerships. There is no one-size-fits-all formula that automatically boosts the number of leads you produce, so you have to develop a tailored strategy designed with your resources and goals in mind.
If you want to work with an experienced RV marketing agency, get in touch with Fannit today. We can help you develop and implement a strategy that helps you drive more traffic and generate more leads from your site. Book a consultation now!
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