Working with a team of experienced digital marketing consultants exponentially boosts your chances of building a great advertising machine. Not all businesses have the budget to set up an in-house department dedicated only to marketing. However, building successful digital campaigns is a full-time job, so partnering with a digital marketing consultancy can help you create top-notch advertising content while you focus on what you do best.
At Fannit, we’ve been helping businesses of all sizes develop engaging digital marketing campaigns for more than a decade. Our team of experienced consultants has the know-how as well as the cutting-edge tools to identify the strategies that have the highest chances of success.
To learn more about working with one of our consultants contact us today, we’ll be glad to help.
Importance of Digital Consulting Services
Marketing is now a requirement for virtually all companies. And, there’s no better way to connect with potential customers than using online platforms like websites and social media channels.
The vast majority of people now turn to Google and other online resources to find services and products. Through an online strategy, you can unveil the digital channels that your target audience uses the most and ensure that you have well-positioned content on each one. That said, you also have to adjust your business objectives and stay updated with the latest digital marketing trends to keep this competitive edge.
Let’s take a look at some of the reasons why digital marketing can help you generate more traffic and how consultants can make this process easier.
Improve Your Business Credibility
The first and most obvious advantage of digital marketing is that it gives your company more credibility. Search engines have been around for decades at this point.
Your target customers understand that Google and other platforms are trying to provide the top results. So, when they look for products and services, they know that the best providers will be listed at the top of the results page. A comprehensive digital marketing strategy can help ensure that you build a strong online presence and make strategic decisions that ultimately boost your ranking.
Now, there is fierce competition for those top positions, whether they are organic or through paid platforms. A reliable digital marketing consulting agency can ensure that you have a high rank in the different channels your target audiences use the most.
Enhance Brand Visibility
A great digital strategy will also help you boost your brand visibility and overall recognition. Google alone processes hundreds of millions of searches per hour, many of which have a purchase intent. And, that doesn’t include social media searches or queries that occur on other platforms, all of which fall under the umbrella of online marketing.
Branding and sales campaigns are inherently different, so you need to develop content that boosts your business’ recognition levels. A reliable digital marketing consultant can identify the best methods, develop the content, and build a nurturing strategy to help transition prospects into the sales funnel.
Get More People Onto Your Website
It doesn’t matter if your marketing goals revolve around generating leads, improving customer satisfaction, or another crucial practice, your website will likely be at the center of your strategy.
Your potential customers see your business website as your online storefront and online marketing allows you to get users from the right audience onto your site. That said, remember that the online storefront concept applies to all areas of your site.
When conducting research, customers-to-be will compare the quality of your service to your web design and site performance. If your company website is not functional nor up-to-date with the latest information, potential customers are less likely to contact you or ask for more information.
Digital marketing consultants bring the expertise required to drive traffic and ensure that your website is designed to engage your top buyer personas. The right marketing consultant will also ensure that your site has a cohesive flow and include a convenient contact method on the most important pages.
Develop More Cost-Effective Campaigns
Digital marketing techniques give you full control over your ad spend, which allows you to build and implement a sustainable strategy.
Google Analytics and other tracking tools allow digital marketers to monitor the performance of online campaigns and determine where every dollar is spent. Moreover, you can create a strategy based on the resources you have available and introduce new marketing initiatives as your business starts seeing results.
Having a digital marketing consultant is essential because this individual can help optimize campaigns for performance and calculate ROI (return-on-income). Not only this, but your digital marketers can also help you identify the most profitable channels and help you get more leads with your current budget.
Establish Short and Long-Term Goals
Digital marketing is a great alternative for all industries, in part, because it can produce short-term results while also setting up businesses for long-term success.
The key is to create a digital marketing strategy that has the right mix of approaches. For example, Google Ads and other paid media are great for short-term success because they produce immediate results. However, search engine optimization or SEO is a gradual approach that’s just as powerful, yet much more cost-effective.
By working with an experienced digital marketing services provider, you can ensure that your advertising mix is designed for short and long-term success. This includes the implementation of the plan as well as adjustments to the content strategy and other areas according to the results obtained.
What does all this mean for your business? In simple terms, it means that you’ll be getting tangible results in the form of leads and customers from your digital marketing strategies.
Types of Digital Marketing Consultation Services
We’ve mentioned SEO, paid advertising (also known as pay-per-click or PPC), and other types of digital marketing strategies.
These, however, are not the only options available. There are actually dozens of digital marketing initiatives you can leverage, but the ideal approaches depend directly on your target audience.
As long as you have a team of digital marketing consultants that have deep knowledge of your potential customers, you’ll be able to identify the channels that offer you the highest chances of success.
At Fannit, we help local businesses achieve their marketing goals through an array of online strategies. Every internet marketing consultant on our team conducts extensive research to understand the preferences of the different audiences to ensure the best mix right from the very start.
Some of the digital marketing strategies that produce the best results for our clients include:
Social Media Marketing
Social media networks have evolved from a great place to share content to a great lead generation channel. However, adjusting your existing marketing channels to the ever-changing social landscape requires a significant amount of time and effort.
Fortunately, our team can develop both organic as well as paid campaigns through LinkedIn, Instagram, Facebook, Twitter, and other popular channels. Besides improving the performance of your individual social media accounts, your Fannit digital marketing consultant can also monitor your reputation and ensure that your brand retains a good image.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of making adjustments to a website’s internal as well as external elements in order to improve rankings on Google and similar platforms. Now, Google and other search engines use a collection of ever-changing algorithms that help deliver the best results to their users.
This makes SEO an ongoing practice that requires in-depth knowledge about search algorithms, ranking factors, and how these two relate.
Every organic search digital marketing consultant at Fannit has extensive experience building and optimizing SEO campaigns. In addition to staying updated with the latest news, our digital marketing experts also make adjustments based on these trends. The result is a more effective campaign that produces great results in a shorter time span.
Website Development and Designing
The appearance and performance of your site are essential to the success of all your marketing campaigns. These two variables are directly influenced by the development and design of your website.
At Fannit, each one of our clients is assigned a digital marketing consultant that oversees all website design and development tasks. Every consultant works with our web design and development team to create responsive websites tailored to each client’s specifications.
Your online marketing consultant ensures that your site exceeds expectations from a technical perspective. At the same time, your consultant ensures that all elements on your site are attractive and that these reflect your brand’s values.
PPC Advertising
PPC advertising is an effective technique that can generate results for your business right away, making it one of the best digital marketing strategies out there. But, it also requires an up-front investment, so many businesses that manage their campaigns in-house spend their entire budget before learning how to make an impact.
Our digital marketing consulting experts have created successful large-scale PPC campaigns across a variety of platforms, including Google Ads and Facebook Ads.
As part of our process, we ensure that you work with the digital marketing consultant on our team that has the most relevant experience. This way, you can start seeing results from your PPC digital plan as soon as we start managing your paid ads.
Email Marketing
Email marketing may be one of the earliest forms of digital marketing, but it’s still one of the most effective. This is the reason why we’ve developed a predictable approach that revolves around marketing automation to help grow your mailing list and generate sales from your existing contacts.
Your Fannit digital marketing consultant can help you create email sequences that move prospects down the sales funnel, gradually transforming them into qualified leads. Not only this, but our experts also create email campaigns that work synergistically with SEO, PPC, and other channels that may be in place.
Content Marketing
Content marketing is a complex technique that leverages blogs, social media posts, and many other types of content. The idea is to generate materials that showcase your business while connecting with audience members at crucial times.
At Fannit, our consultants understand the importance of creating a cohesive and consistent content marketing campaign that covers all touchpoints. Our team works with each client’s assigned digital marketing consultant in order to develop written as well as audiovisual content that engages the target users.
Like other forms of online promotion, this digital marketing strategy requires ongoing optimization to produce consistent results. Each digital marketing consultant on our team receives updates about the latest trends, which allows them to adjust the marketing strategy they use for every client at the right time.
Benefits of Working with FANNIT’s Professional Digital Marketing Consultants:
Our team of digital marketing consultants at Fannit has decades of combined experience helping local companies connect with their audiences and dramatically improve their lead generation efforts. We are firm believers that every business requires a tailored plan, so we create custom plans for every one of the clients based on industry, goals, and resources available.
Your assigned Fannit digital marketing consultant is in charge of managing your content and making the best decisions for your business. But, you can rest assured that your consultant is backed by a team of designers, researchers, and content creators — all of which are eager to help you achieve your objectives.
At Fannit, we’ve made a point of building a team of passionate marketing specialists that love sharing their expertise and our client satisfaction ratings tell us that we’re doing a great job. If you want to learn more about working with a Fannit digital marketing consultant or our services as a whole, get in touch with us today. Our team will be happy to assist you.
What FANNIT’s Digital Marketing Consulting Services Can Do for Your Organization
We strive to produce stellar results because we have an in-depth understanding of the different channels used by our clients’ audience members. But, we also know that the power of online marketing lies in its flexibility, not its sheer reach or ability to generate leads.
Instead of taking a strict approach, we personalize all of our solutions based on your requirements. We take the time to learn about incoming partners before we start managing new campaigns and encourage existing clients to use the communication lines we establish as much as possible.
This way, you have the support you need from the right digital marketing consultant.
FANNIT’s Digital Marketing Consulting Process
Every internet marketing consultant at Fannit focuses on one thing: the success of our clients.
We’ve created an eight-step process that helps us understand our clients, use our expertise in strategic areas, and develop effective digital marketing campaigns. The exact process may look slightly different for each one of our clients, but it usually follows this general pattern.
1. Discovery Your Business & Goals
Even if a digital marketing consultant has extensive expertise, it’s difficult to leverage this knowledge without understanding the company’s goals and objectives.
This is the reason why the first stage of our process is all about discovering your business as well as your company goals. Your digital marketing consultant takes the time to learn about your business, target audience, industry, and competitors.
Our consultant may also request additional information from your team, conduct interviews to gain better technical understanding, and familiarize his or herself with your prior digital marketing endeavors.
2. Current Marketing Stack and Website Analysis
Next, we analyze your current marketing stack and website.
You already have a digital marketing stack, even if you’re not aware of it. Your digital marketing stack consists of all the online platforms that help you promote your business. This includes platforms as simple as image editing and as complex as social media networks. It’s important to know what channels and tools you use in order to determine what work needs to be done to launch your first campaign.
We also take the time to analyze your site and determine whether it can be kept the same, optimized, or if it needs to be completely redesigned.
3. Research
After creating a compilation of the digital marketing tools you use, your consultant will start researching your audience, the competitors, and your industry as a whole.
We conduct audience research to ensure that you’re targeting the most profitable group of customers, but also to potentially discover additional segments that may be suitable for your campaigns.
Your online marketing consultant will also look at your industry as a whole to identify any potential trends that may impact the performance of your content. In addition, your digital marketing consultant also analyzes leading competitors to determine why their content is performing well. This helps us identify potential strategies that can yield similar results on your campaigns.
4. Marketing Strategy
At this stage, our marketing consultants have collected a huge amount of information. Now, it’s time to put it into action and create a marketing strategy.
We start by putting together a list of the platforms needed to round out your marketing stack. This may include analytics platforms, keyword finders, and content optimization platforms we already have available at Fannit. Nevertheless, we update and optimize this list regularly to ensure that the best platforms are always being used in your campaigns.
During this step, we also create a detailed plan that includes specific information about each goal and how it will be achieved. We also include smaller time-sensitive milestones that help us track progress and ensure that we’re on the right track.
5. Content Marketing Planning
The content that will be publishers on your site, social accounts, and email newsletters needs to be cohesive in order to produce a great marketing performance. This is the reason why we dedicate one entire step to creating a content calendar for your business.
Your content calendar will serve as a guide, but we may also make adjustments to the scheduled pieces based on new marketing trends.
6. Project Management & Execution
One of the reasons why some businesses struggle to manage their marketing campaigns in-house is because these have too many moving parts.
The good news is that the consultants at Fannit follow a streamlined process for every task that needs to be completed. This allows us to ensure that all pieces of content meet our quality requirements and that every single task is handled on time.
7. Analytics and Performance Evaluation
After collecting enough data, your marketing consultant will analyze your campaign statistics and evaluate the performance of your overall strategy. This is an essential step that allows us to discover any irregularities or industry nuances early on, for example, a tracking tag that doesn’t record any traffic.
8. Optimize
Finally, the optimization process.
After evaluating the performance of your content and determining which factors are influencing these results, we start making adjustments to your content. This can mean adjustments to the content that’s already live as well as improvements to future materials.
The most important part of the optimization process is understanding that changes can take some time to make an impact. Your Fannit marketing consultant can help guide you through this process and take every step to increase your chances of success.
Partner with FANNIT for Best Quality Digital Marketing Consulting Services
At Fannit, our main goal is to help our partners create a sustainable marketing machine that produces a large number of leads in a predictable fashion every single month. If you need assistance developing, implementing, and managing the best strategies for your business, get in touch with our team today.
Why Choose FANNIT as Your Top Digital Marketing Consulting Service Provider?
Fannit has earned a reputation for delivering quality results to local companies and large organizations alike. We are a full-service digital marketing company, so we have all the resources you need to claim the best positions, boost your online recognition, and develop profitable online marketing campaigns.
Do you want to find out more about working with a Fannit Internet Marketing Consultant? Schedule a free consultation today.
