What is Organic Traffic?

What is Organic Traffic?

The vast majority of business owners today use digital channels to push relevant content, promote their products, and drive organic traffic. As long as you have the right features in place, driving organic or unpaid traffic will help increase the number of leads you get from your business site. But, making sure that your page … Read more

How to Optimize Your Google Maps Listings

How to Optimize Your Google Maps Listings

Search engines have become a great way to drive traffic to your local business site, but you can also drive physical customers to your store if you optimize your Google Maps listing. Google Maps is one of the tools that consumers use the most when searching for a nearby business. Not only does Google Maps … Read more

What is an SEO Strategy and How to Create One

What is an SEO Strategy and How to Create One

Creating exceptional search engine optimization or SEO strategy is a great way to get more traffic and ensure that you’re publishing valuable content. While it’s true that this type of marketing can produce rankings on search results, you’ll need to track down relevant keywords, work on improving your page speed, and follow other best practices … Read more

The SEO ROI: Let’s Calculate the Return on Investment of Search Engine Optimization

The SEO ROI: Let’s Calculate the Return on Investment of Search Engine Optimization

Search engine optimization has earned a reputation as one of the best and most profitable marketing strategies, but what is the ROI of SEO? The basic formula to determine the return on income (ROI) in SEO is similar to other marketing tactics. But, getting the best results from your organic search efforts requires you to … Read more

What’s Omnichannel Marketing? Here’s Everything You Need to Know

What’s Omnichannel Marketing? Here’s Everything You Need to Know

There are many channels that you can use to successfully connect with your potential customers, but the only way to ensure a consistent message across all platforms is through omnichannel marketing. With the above in mind, creating a successful omnichannel marketing strategy requires a significant amount of planning. In addition to understanding the customer journey … Read more

B2B Digital Marketing: Trends, Strategy, and Plan

B2B Digital Marketing: Trends, Strategy, and Plan

If you’re selling products or services to other companies, there’s no doubt that B2B digital marketing should be part of your promotion strategy. While completely different from consumer searches, a large portion of B2B purchases begin online. It’s estimated that 61% of all B2B transactions begin online. So, it makes sense that Google, LinkedIn, and … Read more

How to Choose the Best Social Media Platforms for Business

How to Choose the Best Social Media Platforms for Business

Google has earned a reputation for being the best place to promote your products, but there are plenty of great social media platforms for business that can help you attract quality leads. With that said, consumers behave differently on social media than on any other platform. Whether you’re running a small business, medium-sized organization, or … Read more