The Ultimate Google Algorithmic Penalty Recovery Guide

Big Algo Updates Do Kill On August 1st 2018, Google launched one of the most aggressive algorithmic changes we had seen as an SEO company since the notorious 2013 Google update, “Penguin”. The August update came like any other Google update, no warnings and lots of speculation. Overnight, some of the most affected niches (finance … Read more

PPC Keyword Management: Expanding, Contracting, Consistently Improving

PC Keyword Management: Expanding, Contracting, Consistently Improving

PPC Management Though it can be an incredibly valuable marketing technique when done correctly, paid advertising can be intimidating, nuanced, and confusing. I clearly remember my very first impression of paid search advertising; PPC struck me as the most rigid, unforgiving form of marketing that one only finds themselves practicing when they lack the creativity … Read more

Is SEO Dead Or Evolving? 10 Top SEO Predictions

Is SEO Dead Or Evolving? 10 Top SEO Predictions

SEO is Dead? Not a Chance! Recently, I read a comment from a web design company on the MOZ blog where they confidently stated that SEO (search engine optimization) was really, finally, dead. Their reasoning? Well, when you create a website with great content and user experience (UX), it makes people just convert naturally on … Read more