Our Blog

Daniel A. Cardenas, the founder and head creative of Sierra Media, has had years of experience creating innovative, engaging, and effective videos with a variety of businesses. Some of his clients are enterprise companies that require video collateral for a new product launch, while others are smaller to mid sized start-up’s that need some brand […] Read More

Aug 18, 2014 Content Marketing

Typically, every CEO and marketing manager dreams of copious amounts of buying traffic pouring into their website. Everyone wants their Google analytics traffic report to always show an increase, and, most of all, they want to see that traffic turn into customers, clients, sales, and revenue. But, everyone also knows that their audience must find […] Read More

Aug 11, 2014 Pay Per Click

It appears that there is something of a “traffic frenzy” going around. Many companies and marketing departments are convinced that traffic is the answer to all of their marketing problems – simply drive more traffic, and money will begin arriving on the doorstep. As you might gather, I don’t view this as a safe assumption […] Read More

When we are working with clients on fixing their marketing issues in the Seattle area, there are three main areas we address. The first area involves solving the obstacle of having no traffic, second, we help clients get leads, and third, we help our clients get sales by closing the loop of the inbound marketing […] Read More

As an internet marketing company, we’ve been able to work with a wide variety of companies in the Seattle area and abroad whose internet marketing problems have been all over the board. Now, from my comment there, you may be thinking that the list of possible problems on the marketing problem board is quite large […] Read More

Jul 17, 2014 SEO Web Design

You’ve come to terms with it. Your website is outmoded, outdated, and outshone. It’s time for a redesign—a revolutionary website redesign. So, you’ve decided to set to work and make it come to fruition. Before going further in any website design project, there are some very serious financial dangers that you should know about before […] Read More

Jul 14, 2014 Content Marketing

You’re a business leader and marketer. You have been for years now, and you have quite a large stack of very successful articles under your belt. You know how to appeal to your persona, you know how to create the perfect voice, and you know how to drive sales with your incredible content. You have […] Read More

Content marketing and outbound sales strategies are often pitted against each other, like brutish bloodied boxers waiting for the bell. Some are convinced that one must win and the other must lose – and that’s unfortunate. I would suggest that we take the strengths of both and pit them against the real problem – doing […] Read More

Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to do it.” “Motivation is the art of getting people to do what you want them to do because they […] Read More

Jun 18, 2014 Inbound Marketing

In a world where everything is constantly evolving and changing, staying at the top of the tide of changes takes smart marketing and cutting edge tactics. One particular marketing tactic that many internet marketers have used to help their clients stay cutting edge is the use of engaging eBooks. Why? That’s a great question. Simply put, they help move potential customers […] Read More

1 of 15