Rank Higher.
Get More Calls.
Own Your Market.
Fannit builds the SEO foundation that puts contractors at the top of Google, local search, organic rankings, and city-specific pages that generate leads in every market you serve.
Results Our Clients See
Why Most Contractor
SEO Budgets Are Wasted
Without Fannit
- ×Buried on page 2+ for your main keywords
- ×Google Maps shows competitors, not you
- ×Website traffic is flat or declining
- ×Leads come only from referrals and word of mouth
- ×Invisible in neighboring cities you want to serve
With Fannit
- Top 3 in Google Maps and Local Pack
- Organic rankings for high-intent keywords
- Consistent inbound leads from search
- City pages ranking in every market you serve
- Monthly reports showing exact ROI
Everything in Our
Contractor SEO System
Every component of your SEO strategy, from local rankings to technical infrastructure to content, managed under one roof.
Local SEO & Google Maps
Dominate the Local Pack and Google Maps for every service you offer. We optimize your Google Business Profile, build citations, and earn the reviews that push you to position 1.
Most clients rank in the Local Pack within 60–90 days.
On-Page SEO
Title tags, meta descriptions, header structure, internal linking, and keyword optimization across every page of your site. The foundation that lets your content rank.
On-page fixes are the fastest way to recover lost rankings.
SEO Content Writing
Service pages, blog posts, and location pages written to rank and convert. Every piece targets a specific keyword with real search volume and commercial intent.
Content we write today ranks for years, compounding ROI.
Technical SEO
Site speed, Core Web Vitals, crawlability, schema markup, and mobile optimization. The infrastructure that lets your content rank and your site get indexed correctly.
Technical issues silently kill rankings. We find and fix them.
City-Specific Landing Pages
Unique, content-rich pages for every city you serve, not duplicate thin pages that Google ignores. Each page targets local keywords and drives leads from that specific market.
Contractors we serve rank in 8+ cities on average.
Link Building & Authority
High-quality backlinks from contractor directories, local publications, and industry sites. Authority is what separates page 1 from page 3 for competitive keywords.
Domain authority improvements compound over time.
Google Business Profile
Complete GBP optimization, categories, services, posts, photos, Q&A, and review responses. Your GBP is often the first thing a homeowner sees. We make it convert.
Optimized GBPs generate 5× more calls than unoptimized ones.
Monthly SEO Reporting
Plain-English monthly reports showing keyword rankings, traffic, leads, and ROI. No dashboards you have to interpret, just clear numbers and what we're doing next.
Revenue-first reporting, not vanity metrics.
Related Services & Resources
SEO is the foundation. These pages cover the signals that build on top of it.
Generative Engine Optimization (GEO)
Get your contracting business cited by ChatGPT, Perplexity, and Google Gemini — the next frontier of contractor visibility.
Website Design & SXO
Search Experience Optimization turns the traffic your SEO earns into booked jobs — fast, mobile-first sites built to convert.
SEO, GEO, AIO, AEO, SXO Explained
The 5 search signals every contractor needs to understand in 2026 — and how they work together to fill your pipeline.
From Audit to
First Rankings in 90 Days
SEO Audit
We audit your current rankings, GBP, website, and competitors, identifying every gap and opportunity before touching a single page.
Keyword Strategy
We build a keyword map organized by service type and location, so every page targets a specific search intent with real volume.
On-Page & Technical
We fix technical issues, optimize every page, and build the content structure that Google rewards with rankings.
Content & Links
City pages, service content, and backlink campaigns launch, building the authority that pushes you past competitors in every market.
Monthly Reporting
Every month you get a full performance report, rankings, traffic, leads, and what we're doing next. Full transparency, always.
Contractors Who
Dominate Their Markets
"I didn't know much about SEO marketing. From when we started, we're probably 9X–10X since FANNIT came on board. We've improved significantly."
"The SEO work FANNIT has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!"
"Fannit transformed our business in just 5 months! Our Google Maps traffic soared, and we now rank for 1,400 new keywords. Their services have significantly increased our leads and revenue."
Contractor SEO Questions,
Answered Straight.
See Where You Stand on Google
We'll audit your GBP, local rankings, and website SEO, then show you exactly what's holding you back and how to fix it. No obligation.
Get My Free SEO Audit Call (425) 382-7072Win the Answer Box, Not Just the Ranking
AEO (Answer Engine Optimization) is the practice of structuring your content so Google surfaces it directly in featured snippets, People Also Ask boxes, and AI overview responses — before a homeowner ever clicks a link. For contractors, this means owning the answer to "how much does a roof replacement cost in [city]" or "what HVAC company is best near me."
Featured Snippets
Structured answers in 40–60 words that Google pulls into the zero-position result above all organic rankings. High CTR for high-intent queries like 'how long does a roof last.'
People Also Ask
Question-and-answer blocks that appear mid-page in Google results. Owning PAA boxes for your trade keeps your brand visible even when you're not ranked #1.
Voice & AI Overviews
Siri, Alexa, and Google's AI Overview all pull from well-structured FAQ content. Contractors who answer questions clearly in their content get cited by voice assistants and AI summaries.
How Fannit builds AEO into your SEO strategy: Every service page and blog post we write includes FAQ schema markup, structured headers, and concise answer blocks targeting the questions your customers actually ask. This is not a separate service — it is baked into how we write and structure every piece of content.
Rankings Mean Nothing If Your Site Doesn't Convert
SXO (Search Experience Optimization) is the bridge between getting found and getting hired. It means your website loads fast, works perfectly on every device, and guides a homeowner from "I found this company" to "I called this company" without friction.
Google's ranking algorithm increasingly rewards sites that deliver a strong user experience — Core Web Vitals, mobile performance, and engagement signals all feed back into your rankings. SXO is not just a conversion play; it is an SEO play.
See Our Website Design & SXO Servicesof mobile users abandon a site that takes more than 3 seconds to load
more leads generated by contractor sites with clear, above-the-fold CTAs
of consumers research a company online before visiting or contacting them (BrightLocal)
Core Web Vitals scores correlate directly with first-page Google rankings
Ready to Own Page One
in Every Market You Serve?
Book a free SEO audit. We'll show you exactly where you stand, what your competitors are doing, and what it would take to outrank them.
Contractor SEO Services
Across the United States
Fannit provides specialized seo services for home service contractors in major markets across the country. Click your city to see local strategies, pricing, and results.
Don't see your city? Contact us , we serve contractors nationwide.
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.