Neil Eneix 
Companies have been leveraging email marketing strategies for decades to connect, nurture, and convert leads into customers. It’s one of the oldest ways to promote services online, but email marketing has remained a popular alternative for a reason. Emails are the simplest and most direct form of communication you can have with your audience. But, … Read more
There are many concepts and definitions that businesses need to keep up with in order to stay cutting edge when building a successful marketing campaign. Smartphones and other internet-capable devices are changing the way many people search for products and services in their area. In addition to adjusting their strategies, business owners and marketers have … Read more
Digital marketing has completely altered the way companies promote their products and services. With so many features, strategies, and audiences to choose from, it’s easy to get overwhelmed and overlook some of the most basic elements, like the colors you choose for your website. This is the reason why knowing what color makes people want … Read more
Social media marketing (SMM) can help businesses connect with potential customers like no other channel. In its early days, social media marketing was more about publishing, but modern platforms now allow you to increase brand awareness, drive traffic to your website, and boost lead generation through a set of dedicated features. Developing a robust social … Read more
From a marketing perspective, digital technology has given us capacities we only dreamed of a few decades ago – especially with internet marketing. Widespread adoption of smartphones and other internet-capable gadgets paired with ultra-fast wireless connections have given consumers the ability to thoroughly research the companies they do business with in order to find the … Read more
The internet is an amazing place to market your products and services. Online marketing allows you to connect with your audience and reach potential customer through a huge collection of channels, including Google Adwords. But, what is Google Adwords? It’s estimated that around 86% of people online use the internet to find new products or … Read more
Link building mistakes are quite common, but if they continue to happen they can turn into lost opportunities. Link building plays a pivotal role in search engine optimization – particularly in off-page optimization. Some of the common backlink building blunders include linking to sites that have a bad reputation. We see this a lot when … Read more
The key to marketing your products or services has always been to deliver the right messages to your customers at crucial moments. For this reason, more and more business owners are asking themselves “what is digital marketing?” The most effective way to market your products and services is to go where your potential customers are. … Read more
You don’t have to be a knowledgeable marketer to know that the main goal of any marketing plan is to consistently acquire new customers. Customer acquisition cost is one of the most important elements you need to assess to evaluate the success of your campaign. That being said, there are many different ways you can … Read more
These days, marketers have been talking about inbound marketing and how it has replaced traditional marketing as the number one marketing strategy. So, what is inbound marketing exactly? Inbound marketing is an effective method to attract potential customers by creating helpful content that is tailored to their current buyer’s journey. More and more marketers now … Read more
