SEO Job Description


SEO Manager


  1. In consultation with the client, form overall SEO strategies that:
    1. Can be expected to produce positive return on investment, and
    2. Are within the client’s budget.
    3. Clearly communicate results to clients.
  2. Based on the SEO strategy agreed upon with the client, produce, local, on-site, and off-site SEO tasks as follows:
    1. Local SEO
      1. Claim Google Business local page – verify all information is complexly filled out and name/address/phone are correct (NAP).
      2. Setup a local moz listing (ensure top citations are filled out by city (see link:
      3. Review Whitespark current and competitor citations and build a list of new citations to acquire as well as current citations that need to be deleted/fixed.
      4. Fix citations and have odesk contractor build out 200 new citations on competitor citation sources.
      5. Create controlled local wordpress sites for passing juice.
    2. On-site SEO
      1. Keyword Research focused buyer and comparison keyword themes
      2. Organize keywords into proper content silo hierarchy
      3. Create content pages into proper silo hierarchy (linking sub-pages up to main money page).
      4. Fill out each page with proper Meta Data and content keyword density
        1. Title tag
        2. Description
        3. H1 tag
        4. H2 tag
        5. Content keyword denstiy LSI (latent semantic indexing)
        6. Inner-site links for proper silo structure
    3. Off-site SEO (link acquisition)
      1. Based upon keyword research determine proper anchor text theme
      2. Acquire links
        1. Manual wordpress website creation
        2. Local Directory sites
        3. Partner link acquisition
        4. Broken back-link scraping, outreach, acquisition
      3. Find, troubleshoot and fix barriers to the above responsibilities.