Why do you have a website?
In this modern era, there’s really no excuse for not having a website if you want to build a successful business.
And you can’t have just any old website—companies that produce fantastic results and have the greatest generated revenue all utilize high-end, well-designed websites that facilitate sales.
This is especially true of business-to-business (B2B) companies. After all, other businesses ought to have a greater awareness of what a website should look like, how a sales funnel functions, and the need for clear CTA’s (Call To Actions).
Therefore, you, as a B2B, or B2C, company, have some pretty high standards to live up to.
So, unless you have only just come into contact with this crazy thing called the World Wide Web, it’s time for you to put your website back on the thinking block and prepare to start grabbing some of that cash floating around in the atmosphere.
Because we know that there are loads, tons, and clouds of information on web design and marketing tactics available for you, we’ll keep our points simple. In our unending efforts to navigate the shifting waters of the internet marketing industry, we’ve come across a few gems when it comes to advice on aspects of effective website design that are critical for business growth .
When creating your website, you should have in mind…
Develop A High-Quality Website:
Do not underestimate the importance of a well-designed, visually engaging website. This is especially for those businesses that sell high-end products or services. The quality of their website needs to reflect the quality of their product.
Outdated images, obsolete web design, and failure to refine those glitches or blemishes that inevitably occur within web pages, need to be removed.
At this point, now that you’ve determined your site needs updating, you’ll need to consider—do you want an update or a new website?
We will often recommend an entirely new site. Why? Because the cost of redoing an old site can be nearly as expensive as purchasing a new website, and the result of a remodel will often be far less user-friendly than a brand new, well thought through site.
With each passing week, technology and web design advancements are made. Take advantage of the expertise of those in the web design field, and have your site reflect the quality and value that you want your customers to believe is inherent in your product or service.
Use High-quality images
One of the best ways a company can showcase their product is by incorporating high-quality images into their site. We don’t mean just a quick snapshot with a smartphone either—we mean professional grade images that not only capture the image itself, but its message as well.
Use these images as the backdrop for your main webpage. Place them in your catalog of products. Use them as images in your blog posts. Showcase what you are selling!
Fewer than 20% of current organizations offer a fully mobile compatible site. Because we are becoming a mobile world, more and more people are accessing websites from their tablets or smart phones while on the go.
In fact, up to 65% of browsing is done from a mobile device or tablet these days. These on-the-go browsers top complaint? Not enough websites are compatible with their devices.
Obviously, there needs to be a pretty rapid shift for marketers to make their websites mobile friendly. Chances are, if your site isn’t mobile friendly and a competitor’s site is, you’re going to be losing a large chunk of revenue.
Let’s give you an example:
You’re at a trade show. You’ve just met a couple of businessmen named Jack and Tom that are in the market for a product just like yours. You give them your spiel, you shake hands, and they leave feeling very interested in your fine product.
Later that afternoon, when they meet up with a business associate from their company, Jack and Tom want to tell their companions about your product. Jack pulls out his smartphone and searches for your site. But the formatting is odd, it doesn’t fit well to his screen, and its hard to navigate.
Their business associate, on the other hand, just met with one of your competitors. She pulls out her smartphone, and pulls up their mobile-compatible website. Everything is easy to read, simplicity itself to navigate, and informative.
The website was designed to funnel leads down to a conversion. They read the content and see the call-to-action to contact the company for more information.
When that pair leaves the trade show, who is more likely to have made a sale?
This example is more realistic than you think. Business people rely upon mobile devices, especially while travelling, and if they can’t navigate easily through your site on their phone, they are likely to get bored and move on. Remember, only 12% of people are sold on a product the same day they are introduced to it—your company needs to have a voice even after you’ve left the trade show.
Make User Experience The Pinnacle:
Websites should be designed with the intent of creating an informative and simple experience for your customer.
The information that they want, such as a catalog of products or services, videos, testimonials and reviews, contact information, methodology, or order forms should be at their fingertips, rather than found through lots of searching and clicking around.
Also, streamline the process. Rather than requiring an enormous form to be filled out, simplify the form and instead have a human call them to finalize the details and work on developing the relationship.
Customers feel more engaged and better understood when communicating with an individual that can understand their needs and questions, rather than just plugging their information into an order form.
This brings us to the deep and murky topic of the SEO funnel—the call-to-action (CTA). CTA’s are the motivators that nudge your customer along in the sales process.
Some CTA’s will invoke the desire to learn more about a service. Meatier CTA’s will incite the customer to ‘buy,’ or fill out a contact form to set up a consultation. Ensuring that your site content has clear CTA’s for your potential clients should be viewed as essential as having office chairs. You can’t work without them.
All That To Say…
In summary, how does a business website need to be designed in order to be effective?
It needs to have a clean, stream-lined experience, provide access to adequate information, have mobile-compatibility, incorporate well laid out and quickly loading pages, use good graphics and images, and carry a relational tone that leads its visitors with clear calls to action.
A lot of high-value companies create and maintain their sales by forming relationships with their audience or clients. For your company, your audience (or clients) need to know that you’re a business that understands their needs.
At Fannit, we specialize in helping businesses improve and accelerate their sales. It’s what we do best. Let us help you revitalize your business and improve your sales by contacting us for a free consultation.