Starting a Website: Five Questions to Keep You on Track

As you might expect, First Site Guide is about helping people get their first website or blog up and running. Half the battle, when you’re starting out, is developing some context for what you’re doing right, and what you’re doing wrong. If you don’t know what you’re shooting for, it’s very hard to hit it. […]
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Increasing Dwell Time: How To Engage Visitors and Improve Rankings

Although dwell time is one of the most often misunderstood site metrics, it can also be considered one of the most powerful! You’ve probably spent hours on end trying to figure out ways to rank higher on search engines and better engage your site visitors. Creating leads and converting them to customers should be your […]
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6 Questions Your SMB Website Should Answer (Guest Post)

If you’re creating or managing a website for your small or medium-sized business, you’ve likely got a great deal of information and enthusiasm to convey. However, if your website doesn’t answer these six questions immediately, you’re probably losing business. All of this information should be visible or accessible as soon as a searcher lands on […]
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7 Key Performance Indicators You Should Be Tracking

Well developed and tailored marketing strategies can help your business reach more people, get more customers, and generate more revenue. But the process of creating the right marketing strategy for your business takes time and analysis. By looking at Key Performance Indicators, or KPIs, that result from your marketing efforts, you can determine what elements […]
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3 Good Reasons to Leave Automated SEO Software Alone

Working to optimize your website, service pages, blogs, and products can be a tedious and time consuming process. After all that time and effort, it’s no wonder that people start to look for SEO programs and softwares that will do it for them. Many SEO softwares claim to have successfully automated the SEO process to […]
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The Sales & Marketing Handshake: An Introduction To Closing More Leads Together

The world of sales has changed immensely. Not long ago, salespeople were the ones telling customers what they needed and why. The key difference between sales then and now is the expansion of information – and our access to it. Information is no longer controlled by the vendor and sales people. Instead, the customer now has […]
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Office Psychology Among Startups: How to Foster the Right Culture for Success [Guest Post]

Psychology in the workplace is inevitable since by definition, it involves working with people’s intellect, emotions and behaviors. In an article posted at Harvard Business Review, the author states that all organizations are political to some degree, and always will be, for underlying psychological reasons. Where startups are concerned, psychology in the workplace can be […]
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The 5 Benefits of Marketing Automation

Whether you are a small business or a large corporation, marketing automation has many benefits. To be frank, in this current marketing environment, a move towards a marketing automation strategy is a must. For small businesses, marketing automation is a powerful resource allowing a limited staff to run complex campaigns successfully and efficiently. Larger companies […]
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How to Generate Leads Online as an IT Company

The internet has changed drastically in recent years, causing the sales process to change significantly as well. Because of this explosive online growth, up to 80% of B2B sales cycles are actually completed before the buyer even considers contacting the vendor they are interested in. This change is significant for B2B companies, like IT management […]
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What Makes A Keyword Good For My Business, Anyway?

This is a great question. … and one we’ve been asked in one way or another by many of our clients. When it gets down to it, a ‘good keyword’ can have a lot of different meanings. Check out these definitions as an example: A good keyword could be… A query that is relevant to your […]
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