The Key To Generating Leads Online For Your Business

When we are working with clients on fixing their marketing issues in the Seattle area, there are three main areas we address. The first area involves solving the obstacle of having no traffic, second, we help clients get leads, and third, we help our clients get sales by closing the loop of the inbound marketing […]
Continue reading

5 Reasons Why Content Marketing Is The Best Move For Your Company’s ROI

Content marketing and outbound sales strategies are often pitted against each other, like brutish bloodied boxers waiting for the bell. Some are convinced that one must win and the other must lose – and that’s unfortunate. I would suggest that we take the strengths of both and pit them against the real problem – doing […]
Continue reading

Learn Internet Marketing: The Short Marketing Guide To Long Term Marketing Education

Online marketing catches people at unique points and positions in life. Some may be business owners, others may be marketing managers, some might be experienced leaders, and others might be marketers just starting out in their careers. For anyone in marketing, the internet is a great resource. It’s full of information for people who are […]
Continue reading

The Furry Fury of Google Panda 4.0

Being a part of an SEO (search engine optimization) or internet marketing company means that you always have to be on your toes—Google is always updating something. For us, there is always something new rolling down the pike in the way of molding our internet marketing strategies. The latest? Meet Google Panda 4.0. “Wait now,” […]
Continue reading

Project Management Software: An Introduction To Using Basecamp

Here at Fannit, we’re big fans of efficient project management software. Besides the fact that it helps us be more efficient, it also enables us to operate our clients’ campaigns with both transparency and accountability – which we consider crucial to the success of any marketing campaign. We’ve worked with several different types of software and, for our […]
Continue reading

How To Calculate The Right PPC Budget For Your Business

PPC doesn’t follow the rules other types of advertising have in place. See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those deliverables are used to impact people – your potential customer base. Through a gradual process, that interaction turns them into […]
Continue reading

The Accountable Marketer: Why Transparent Marketing Reports Are A Must (And The Most Important Part Of A Marketing Package)

The word ‘reporting’ is usually met with a collective shudder by many in the business world. Weekly reports, monthly reports, yearly reports—they all stack up to become what often feels like an insurmountable and excessively boring mountain of paperwork. Unfortunately, when it comes to your internet marketing campaign, reports can make or break your business. […]
Continue reading

7 Questions You Must Ask Yourself to Create Good Link bait

You were that kid in the family. The kid who was disappointed on family fishing outings because your fish wasn’t the biggest, or maybe it just wasn’t as big as you wanted. Your kid brother or sister would catch a ridiculously small fish and grin at the camera, fully satisfied with the catch. Not you. […]
Continue reading

B2B Marketing Strategy: Why Integrating Inbound and Outbound Drives The Best Results

Yes, you can call your potential buyer, but can you stay in contact with them every day? Yes, you can put an ad in a magazine, but after one pass through the June-July issue, will they really remember you? Yes, you can talk to a purchase agent at a trade show, but what happens after […]
Continue reading

Successful Brand Messaging Unravelled: Your Brand Messaging Checklist

What’s your brand message? Even if you don’t have a brand message written out on your ‘inspirational whiteboard’, you’re doing brand messaging already. You are doing it in your content, your sales brochures, your website and in your social promotion. It’s in flyers, sales pitches, and ads. Brand messaging is in your bio, your contact […]
Continue reading