How to Use Social Media Marketing to Generate Leads

As of 2014, 74% of internet users in the United States use one or more social networking sites. And 72% of B2C marketers have acquired a customer through Facebook. Social media is not just a place to meet and talk to friends and family anymore. Social media is place to connect people digitally, and is […]
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7 Actionable Steps For Creating A Successful Blog Strategy

Creating a successful internet marketing strategy is a hot topic when it comes to business growth plans. At no other time have we seen such an influx of content, social media, and collaboration from businesses taking their online presence to further levels. In fact, you could probably say that we’ve seen a complete transformation of content in […]
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Tracking Is Essential In Identifying Your Actual Marketing Problems

Have you been in a meeting where someone said something like: “The website isn’t very valuable. All of our leads come from referrals looking us up to call.”  “Bots and crawlers account for almost all our website traffic.” “We never close any business from online leads.” Marketing problems seem to be everywhere. The most recent […]
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How Google and Twitter are Taking Social Media Marketing to the Next Level

Searching for Tweets is now easier than ever. Google and Twitter have finally made a deal to show Tweets in Google search results in real time. Twitter is extremely fast paced, which is a huge part of the appeal of the social networking site. The downfall, however, of the constantly moving site, it can be […]
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5 Pay-Per-Click (PPC) Frequently Asked Questions For 2015 Planning

Pay-per-click has been deemed one of the most important aspects of a marketing budget. But as changes take place in the internet marketing environment, many marketers are wondering which initiatives are really worth their time and money.   And that’s a great question to be asking. But, in many cases, it’s difficult for businesses to […]
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Why Your Local Competitors Are Beating You Out

When you see a local competitor beating you out in the SERPS, it is natural to wonder why — what are they doing that is so successful? What strategies are they employing that you are not? Chances are, what they have that you are lacking is a solid local SEO service that is getting them […]
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What Are Negative Keywords for PPC Campaigns?

What is a negative keyword? Excellent question. They are an important aspect of a healthy PPC campaign. Consider your keywords. (If you’re new to PPC, you might want to start by reading our beginners guide – here!)What are they? What do you want associated with your company/brand/product/service? Excellent. Put all those words in an imaginary ‘positives’ […]
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Why Yelp Can Help or Hurt Your Business and Local Reputation

When it comes to online marketing and SEO for your business, it’s important to look beyond your own website. While managing your site is certainly important, it’s not all you should be investing in. For local businesses, a strong online marketing effort requires optimizing and investing in external sites — local directories, maps, and review […]
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How The Local Citation SEO 7-Pack Can Boost Your Business Rankings

These days, all business are scrambling in a frantic attempt to rank their businesses on Google. Online searches for ‘SEO’ have risen to an all-time high. However, what if there was another way to rank on Google, besides trying to fight your way to the top of the search listings? This is it – the […]
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How We Got 3900% ROI: A Paid Search Case Study

If we were to describe what it’s like to market with paid search, probably the closest example would be to fishing. Essentially, using paid search is a lot like fishing for trout that want to get caught. Out of the several case studies listed on our website, several illustrate the different successes businesses can have […]
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