4 Ways Manufacturing Companies Can Get Better Leads & Customers

When someone mentions internet marketing for manufacturing companies, usually there are several thoughts that come to mind. And it makes sense, because internet marketing doesn’t have to mean one thing. It can mean several. Paid search, email marketing, search engine marketing, search engine optimization… the list goes on. But the real question is, what works […]
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How to Optimize Marketing to Fit the 4 Stages of Your Business

Typically you would not use a baseball bat to hammer nails into a house you are constructing. You also wouldn’t use a wine glass to measure flour for a cake – and you will likely never use a Prius to transport a full size sofa. This post is about using the right tools (technology, processes, […]
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Starting a Website: Five Questions to Keep You on Track

As you might expect, First Site Guide is about helping people get their first website or blog up and running. Half the battle, when you’re starting out, is developing some context for what you’re doing right, and what you’re doing wrong. If you don’t know what you’re shooting for, it’s very hard to hit it. […]
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Unboxing Your Brand: The Thin Line Between Content & Sales

Videos are, no doubt, one of the most effective marketing tools in the digital industry. Combining audio with visual elements, they’re a popular medium for learning, pleasure, and information. The best part is that you don’t need a big budget or even production know-how to create something that will go viral. Just begin with a […]
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Increasing Dwell Time: How To Engage Visitors and Improve Rankings

Although dwell time is one of the most often misunderstood site metrics, it can also be considered one of the most powerful! You’ve probably spent hours on end trying to figure out ways to rank higher on search engines and better engage your site visitors. Creating leads and converting them to customers should be your […]
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6 Questions Your SMB Website Should Answer (Guest Post)

If you’re creating or managing a website for your small or medium-sized business, you’ve likely got a great deal of information and enthusiasm to convey. However, if your website doesn’t answer these six questions immediately, you’re probably losing business. All of this information should be visible or accessible as soon as a searcher lands on […]
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7 Key Performance Indicators You Should Be Tracking

Well developed and tailored marketing strategies can help your business reach more people, get more customers, and generate more revenue. But the process of creating the right marketing strategy for your business takes time and analysis. By looking at Key Performance Indicators, or KPIs, that result from your marketing efforts, you can determine what elements […]
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3 Good Reasons to Leave Automated SEO Software Alone

Working to optimize your website, service pages, blogs, and products can be a tedious and time consuming process. After all that time and effort, it’s no wonder that people start to look for SEO programs and softwares that will do it for them. Many SEO softwares claim to have successfully automated the SEO process to […]
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The Sales & Marketing Handshake: An Introduction To Closing More Leads Together

The world of sales has changed immensely. Not long ago, salespeople were the ones telling customers what they needed and why. The key difference between sales then and now is the expansion of information – and our access to it. Information is no longer controlled by the vendor and sales people. Instead, the customer now has […]
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Office Psychology Among Startups: How to Foster the Right Culture for Success [Guest Post]

Psychology in the workplace is inevitable since by definition, it involves working with people’s intellect, emotions and behaviors. In an article posted at Harvard Business Review, the author states that all organizations are political to some degree, and always will be, for underlying psychological reasons. Where startups are concerned, psychology in the workplace can be […]
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